In 2008, SelectScience launched 155 e-mail campaigns to members of the science community.

One of those campaigns was for the release of “The Adventures of Ana L’Tech.”

While at Pittcon, we at Analtech learned that campaign was measured to be the second most successful e-mail campaign of the year by SelectScience.

Jay Leech of SelectScience explained that the words and images in the campaign led more people to “click-through” to view the video than all but one other campaign.

We at Analtech are grateful to all who recieved that SelectScience e-mail and clicked on the link to watch “The Adventures of Ana L’Tech.”