YouTube and Pharma – from the BioJobBlog

Our friends at BioJobBlog recently posted a great piece on the use of videos by pharma companies – with a nice reference to our material.

Here’s some excerpts from the post:

According to Mark Senak, the unofficial life sciences company video archivist and author of the always insightful EyeonFDA blog, there are presently about 15 companies that have channels on YouTube; the largest video sharing website on the Internet.

There is no question that video is expensive to make if it is done commercially. However, Ken Grant at Analtech, a small chromatography company in Delaware, who has successfully used video to drive and improve business outcomes, contends that a low cost Flip video camera or equivalent is sufficient to get the job done! 

You can read the entire post by clicking here.